Even within the company we say it differently. Are you someone who notices the ‘umami’ first and says “Yoomami”? Or do you notice the ‘yum’ and say “Yuhmami”?
We like this ambiguity. It reflects the subjectivity of taste: the same flavors can savor differently to different people. Our name embodies this spirit of individuality.
We strive to be a unique company and one of those brands that people feel comfortable with.
And so we put unique ideas into the world that we hope resonate with the community.
Logo & Usage
We designed a logo that would simply and minimally reflect our Asian roots, and act like a stamp of approval.
If you reproduce the Yumami logo for journalistic, educational, or trade publication purposes, please observe the guidelines below. Use of our protected imagery is prohibited for use unrelated to the Yumami Food Company, or for any personal or commercial purposes.
The rectangle logos and letters within cannot be animated, colored, rotated, skewed, separated, added to, outlined, or stylized in any way. If a pure white background is not possible, the background of the print surface may show through the white elements.
Please leave adequate space around the logo (at least 5mm in print or 15 pixels onscreen).
PMS Process Black C
CMYK: 0, 0, 0, 100 | RBG: 44, 42, 31 | HEX: 2C2A29
CMYK: 0, 0, 0, 0 | RBG: 0, 0, 0 | HEX: FFFFFF
“The Origin of Yum”
Our tagline points at our search for integrity in food. What is truly, truly ‘yummy’? Real food with real flavor and nutritional quality.
At the heart of our brand is the idea of using ingredients rich in natural umami to make savory, tasty food without using any junk. With our company name, we literally put the ‘yum’ in ‘umami’.
And “Go-Dip” we just thought was the perfect name for our dip and chip combo snacks.
Yumami Food, LLC has filed and approved or pending trademark rights with the United States Patent and Trademark Office (USPTO) covering the style of our company logo, “Yumami”, “The Origin of Yum”, and “Go-Dip”.Tags: intellectualproperty, IP, legal, logo, theoriginofyum, trademark, yumami